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Tuesday, November 18, 2014


Facebook Planning a Professional Version To Rival LinkedIn, Google

Facebook may be coming out with an office version to take on LinkedIn. Facebook at Work would “allow users to chat with colleagues, connect with professional contacts and collaborate over documents.
Facebook is reportedly gearing up to take on LinkedIn, Google's Drive and services, Microsoft's Outlook and Yammer with a workplace-friendly version of the social networking site, but such a dream is unlikely to appeal to the enterprise. As reported last week by the Financial Times, "Facebook at Work" is a new product designed to allow professional users to message colleagues, connect with professional contacts and collaborate over documents. The website will have the same look as standard Facebook — including a news feed and groups — but according to people familiar with the matter, the idea is to keep work and personal accounts separate. It makes sense for the social networking giant. Launching a professional version can boost ad revenue, keep engagement up and give the company a valuable new market to tap. But in application, cracking the corporate world won't be easy.

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